Retail media & full-funnel strategy
I'm Taylor — a retail media strategist who treats every campaign like a recipe: the right ingredients, a tested method, and results people actually taste. Currently plating strategy for 34+ brand partners at Petco.
The pantry
The core ingredients I reach for on every media plan — strategy, platforms, and the tools that turn a plan into performance.
Paid Media Strategy & Execution
Full-Funnel Campaign Planning
Retail Media & eCommerce Advertising
Paid Search & SEM Optimization
Data Analysis & Performance Reporting
Strategic Media Planning
Petco.com Ads
Meta Ads Manager, TikTok, Snapchat, Pinterest, Reddit Ads
DV360, SA360, Google Ads
Recipes
Four campaigns from the kitchen, broken down the way I actually build them — ingredients, method, and the results worth tasting.
Managed integrated media strategy across 34 brand partners, blending Petco.com onsite retail media with offsite channels and data-driven budget allocation to drive incremental traffic, engagement, and sales.
Activated first-party shopper audiences across sponsored and programmatic campaigns, sharpening targeting to reach shoppers most likely to convert for the first time.
Led ongoing optimization and testing across creative, audiences, and bidding strategies to squeeze more performance out of every dollar in-flight.
Spearheaded the launch of vendor advertising on Reddit from the ground up, building the framework brand partners now use to reach shoppers off-platform.
About the chef
I've spent my career treating media plans like a good recipe: measure twice, test the method, and never skip a step just because it's slow.
Since 2023 I've grown from Digital Services Coordinator to leading retail media strategy for 34+ brand partners and $5M+ in annual investment at Petco — building the planning workflows, testing frameworks, and shopper insights that turn a media budget into measurable growth.
Off the clock, I'm probably actually in a kitchen. Baking is where I first fell in love with the idea that a great outcome is just a well-tested process repeated with care — exact measurements, a method you trust, and the patience to let it prove out. Turns out that's pretty good training for retail media, too.
Reserve a table
Open to marketing and retail media roles where strategy meets craft. Reach out — I'll bring the recipe cards.